[彭蒙惠英语] 新闻剪辑(3/3)

NEWS worthy Clips (3/3)

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News worthy Clips

Catch of the day: sustainable fish

Ten years ago, Henry and Lisa Lovejoy stood ankle-deep amid dead tuna in a Tokyo warehouse the size of a football field.

The tuna were headed to the dinner tables of Japan and the ware houses would fill with fresh kill the next day. And the next. Some tuna were so young they hadn’t reproduced.

It was then that the couple, who ran a $20-million-a-year lobster export business in Boston, knew they had to stop doing what they were doing. ‘We thought, “this industry has some serious environmental baggage,’”says Henry, 43. We had a strong level of discomfort being part of an industry that wasn’t managing its resources well.”

Out of that came EcoFish, an eight-year-old company considered a pioneer in the market of “sustainable” seafood – a movement increasingly embraced by major seafood producers and retailers, including Wal-Mart.

EcoFish only sells that is grown or caught in eco-friendly ways. That means the fish producers don’t harm the environment and take no more fish out of the ocean than are born each year.

Lovejoy says EcoFish’s profitability shows that consumers will pay more for seafood that they know is good for them and the environment. By not selling some products for environmental reasons, EcoFish loses some sales. But it the growing market of consumers wanting eco-friendly products.

Lovejoy says EcoFish, which has grown slowly over nine years, expects to triple sales in the next 18 months. Lovejoy says its trusted brand will help EcoFish along with the bigger players, or winit a spot inside one of them.

“we’ve already opened a lot of eyes,” says Lovejoy. “The industry has migrated in our direction.”

Vocabulary Focus

fresh kill (n phr) ----prey that has been recently caught and killed

baggage (n) ----the beliefs that you have which negatively influence how you think and behave

win a spot (v phr) ----to gain a job in a particular organization or a position within a group

Specialized terms